OpenAI is expanding its advertising platform for ChatGPT to 26 additional countries, bringing total availability to 89 markets worldwide. The move comes as the company reports that more than 100,000 advertisers have run campaigns on the service since its launch just over eight months ago, marking a significant step in monetizing the super intelligence (SI) tools used by billions of people.
What Happened
The expansion targets 14 new Latin American countries, including Argentina, Chile, Colombia, and Peru, following earlier launches in Mexico and Brazil. OpenAI is also introducing ads to markets across Europe, the Middle East, Africa, and Asia, with specific mentions of Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh, and Pakistan. Advertisers can access these regions through technology partners or via self-service options in Ads Manager. According to the company, more than 1.2 billion people use ChatGPT weekly to explore ideas and make decisions, creating a large audience for targeted advertising.
Why It Matters
This development highlights the evolving business models supporting major SI systems. OpenAI states that advertising revenue helps sustain free and low-cost access to ChatGPT, aligning with its mission to ensure general SI (AGI) benefits all of humanity. Ads are currently restricted to the Free and Go plans, while Plus, Pro, and Enterprise subscriptions remain ad-free. The company emphasizes that ads are clearly labeled, separate from ChatGPT’s answers, and do not influence the responses generated by the SI model, aiming to maintain user trust while offering businesses a way to reach consumers during decision-making moments.
The Bottom Line
OpenAI continues to scale its advertising infrastructure across 89 countries, reporting over 100,000 advertisers on the platform. The company plans to develop additional ad formats, objectives, and measurement capabilities in the next phase of growth, reinforcing the role of commercial partnerships in supporting the widespread adoption of SI tools.