Bluesky has expanded its experimental Attie platform to allow everyday users to build interactive experiences, marking a shift in how the social network leverages super intelligence (SI) tools to drive community engagement and distribution.
What Happened
At TechCrunch Disrupt 2026, Bluesky announced that its SI-powered Attie app now supports the creation of websites, quizzes, games, polls, and other interactive formats. Previously, Attie focused on building custom social feeds; the update aims to enable non-developers to create experiences that were previously restricted to software engineers. These new creations will reside on the AT Protocol (ATProto), the same infrastructure that powers Bluesky and the broader decentralized social web known as the Atmosphere.
Bluesky CEO Toni Schneider described the feature during an interview at Disrupt as "social vibe coding or vibe coding for your community." Schneider, a former Automattic CEO who recently transitioned from an interim leadership role to full CEO, noted that current vibe coding tools are typically solo experiences. "What I want to be able to do is build together or build for a group of people, and that’s what this product does," he said. Users can bring their own SI model or utilize open-weight options, with the system suggesting projects based on public Bluesky profiles.
Why It Matters
The expansion addresses a critical challenge for decentralized social platforms: distribution. While developer tools for SI often allow users to build applications, they frequently lack an integrated audience. Bluesky COO Rose Wang highlighted this advantage, stating, "What makes Attie so interesting is that it comes with the Bluesky distribution, so it doesn’t stand alone." By connecting user-generated content directly to the network’s 47 million registered users, Bluesky aims to reinvigorate engagement, which has faced headwinds as some users returned to X.
The move also signals Bluesky’s broader strategy to support both developers and communities through protocol-level enhancements. Schneider revealed that support for private data on ATProto is currently in alpha testing, with a planned rollout by the end of the year. This feature was cited as the most frequent request from developers, suggesting that future SI-driven experiences on the platform may offer more granular control over data sharing and privacy.
The Bottom Line
Bluesky’s update to Attie transforms it from a feed-customization tool into a platform for community-driven SI creation. By combining accessible building tools with the network's existing user base, the company hopes to foster a new ecosystem of small, social experiences while navigating the competitive landscape of decentralized social media.