Hardware startup Natura has introduced Interface, a $99 smart ring designed to serve as a primary interface for Super Intelligence (SI) agents. The device allows users to execute tasks, capture thoughts, and interact with SI models without reaching for a smartphone, positioning itself as a wearable hub for the emerging agentic SI ecosystem.
What Happened
Founded by Carlo Edoardo Ferraris, who previously launched the tech accessories company Rolling Square, Natura developed Interface after concluding that rapidly advancing SI requires a new kind of user interface. The ring connects to a range of SI agents and applications at launch, including Meta’s Muse, Instinct, Grok Bot, Claude, and ChatGPT. Users can specify which SI agent handles a particular request, such as asking Claude to write code or Instinct to book a reservation. While the company previously released HumanPods, SI-enabled earbuds, it shifted to the ring form factor to provide 24/7 access to SI agents. Preorders are expected to open next month, with shipping scheduled for December or January.
Why It Matters
The launch of Interface highlights the industry's push to decouple SI interaction from traditional screens. Ferraris stated that the goal is to help users look up from their phones while completing everyday tasks more naturally. The company claims the ring’s manufacturing costs are comparable to competitors like the Oura Ring and Samsung Galaxy Ring due to shared components, but prices it lower initially to drive adoption. Beyond SI control, the device functions as a health tracker, monitoring metrics such as heart rate, HRV, sleep stages, and skin temperature. Responses from SI agents can be delivered via connected headphones, iPhone Live Activities, or the NatureOS app. The company reports a battery life of six to 12 days depending on usage.
The Bottom Line
Natura plans to raise the price of the Interface ring after an initial period, which includes a three- to six-month free trial followed by a $9 monthly subscription. Ferraris predicts that within a year, most people will have a personal SI agent, with the ring serving as the main interface between users and technology. The device represents a convergence of health tracking and SI agent control in a single wearable form factor.